TWO IMPORTANT NOTICES

1

Outside my office door is a list of times that you may see me. There are over 100 slots over the next week. I shall add at least ten more to week beginning 11 December. It is expected that you will make an effort to put your name down at least once. I will therefore be able to give you marks for the introduction and a little feedback.

2

The Design, Presentation and Report hand in is now changed to FRIDAY 12 JANUARY. This does give you extra time.

I have noted that a couple of students have attempted to write an introduction for a Literature Review instead of a report. You know who you are and I hope that you realise that you are only making the report more difficult for yourselves. To date with a Lit Review and Intro most of will have between 3,000 and 3,500 words already for the final hand in. So… you are halfway there!

MARKS FOR FUNERAL BRIEF

FUNERAL PROJECT

Please see below marks for the Funeral brief. There are still a few marks missing. Those people who do not have a mark please contact me ASAP via email or otherwise to ascertain why you do not have an assessed piece of work.
Boyd, GA Mr                B+
Breen, JF Mr                B+
Brolly, S Mr                C
Brown, T Mr                C
Browne, JA Miss            B

Campbell, GM Mr            C+
Campbell, MR Miss
Campbell, M Miss            B+
Cassidy, R Miss            A
Coyle, G Mr                B+

Donaghy, J Miss            D
Elliott, C Miss
Emerson, EM Miss            B+
Fyffe, RF Mr                C
Hall, R Mr                C+

Hanna, G Mr                C
Hannigan, M Miss
Harkin, C Miss                C+
Harkin, J Mr                C+
Hetherington, K Mr

Hutton, J Miss                B
Kemmy, DM Mr            D+
Lynch, CE Miss                C
Marley, C Mr                C+
McAleer, MJ Mr            D+

McGann, P Mr                D+
McGill, L Mr                B+
McLaughlin, DJ Mr            C+
McLaughlin, K Mr            C+
McLernon, C Mr            C+

Moore, GSJ Mr
Moran, R Miss                B
Nelis, L Miss                B
O’Donnell, PE Miss            B
O’Neill, S Mr                D

Ohartghaile, C Mr            C+
Quigley, J Mr                C
Rodgers, JP Mr                C
Roper, RA Mr                E
Shongo, NB Mr                B

Shongo, J Mr                C+
Simpson, AA Mr            D+
Smith, PT Mr                D+
Wilson, D Mr                A
Hutcheson D
Devine J                E

Cassidy S                A

Monday 27 November

Innovation and Concept

Seminar Groups are as follows:
Group One 9.15

Campbell, M Miss REG
Cassidy, R Miss REG
Coyle, G Mr REG
Donaghy, J Miss REG
Elliott, C Miss REG
Devine J
Smith, PT Mr

Wilson, D Mr

Hutcheson D Mr

Group Two 9.45

Boyd, GA Mr
Breen, JF Mr EXP
Brolly, S Mr REG
Brown, T Mr REG
Browne, JA Miss REG
Campbell, GM Mr REG

McAleer, MJ Mr REG

Group Three 10.15

McLernon, C Mr REG
Shongo, NB Mr REG
Emerson, EM Miss REG
Fyffe, RF Mr REG
Hall, R Mr REG
Hanna, G Mr REG
Harkin, C Miss REG

Group Four 10.45

Harkin, J Mr REG
Hetherington, K Mr REG
Hutton, J Miss REG
Kemmy, DM Mr REG
Lynch, CE Miss EXP
Marley, C Mr REG

Group Five 11.15

Quigley, J Mr REG
Rodgers, JP Mr EXP
Roper, RA Mr REG

McGann, P Mr REG
McGill, L Mr REG
McLaughlin, DJ Mr REG
McLaughlin, K Mr REG

Group Six 11.45

Moore, GSJ Mr REG
Moran, R Miss EXP
Nelis, L Miss REG
O’Donnell, PE Miss REG
O’Neill, S Mr REG
Ohartghaile, C Mr REG

Shongo, J Mr REG
Simpson, AA Mr REG

Lateness has become a habit with some of the group. May I remind you that it is extremely rude and disruptive to arrive late. From here on those that do arrive more than five minutes late will NOT be asked to show their work.

Design, Presentation and Report

To date it has been heartening to see the progress of the class within this module. Glenda and I have seen a growing of confidence within presentation and we believe that this augurs well for the future. Please keep up the good work.

For this Monday – 28th November – we are expecting to see a short presentation (4 slides max) on your introduction. There is also a hand in of approx 1,000 words to include your Abstract (no more than 200 words), the introduction (800 – 1,200 words) and a contents page. This will put pressure on you to make a good start to the report – remember too that some initial research(of a visual nature) should already have been started. The Introduction will be taken away and feedback given. If academic/scientific writing style is not adhered to the work will NOT be assessed. The Introduction is worth 10% of the module marks.
The afternoon groups will change slightly this week so be aware that there will be a change. You will be notified of all groups on Monday morning.

IMPORTANT MEETING

Next Tuesday (November 28) you will attend a meeting in MQ213 at 10.15. We shall be discussing next semester module DES512 – Major Project – and answering any queries you have.

DO NOT MISS THIS MEETING

Monday 20th November

The morning session will have to be postponed I am afraid as I have been called to a rather important meeting.

The afternoon session will run as last week with the same groups working with both Glenda and myself, in the same rooms and same times as last week.

The presentation this week for design, presentation and report will be a four minute expose of your bibliography for your report. Virtually no one was correct in carrying out the bibliographical aspect of the report  – this gives you the chance to do it right!

Please see Lit Review section as to how the section should be accredited.

The presentation will be by PowerPoint and should not be any longer than 3 or

4 slides.

In the meantime you should have started writing up your full report with an introduction already started – you will be asked to present this in the coming weeks.

The only person I DO want to see on Monday morning is John Devine. Please come to reception of Foyle Arts for 9.15.

Next semester

Some very important information for you.

Please check out the website below for information regarding the module for next semester. You have already got some idea as to the project you are thinking of working on (via design, presentation and report)…the next module takes you further down the route of practical work and solving the problem.

www.foylearts.net/ahutton/mobile/?cat=13

Monday 13 November

Design, Presentation and Report

will take place from 1.15. You will be placed in small groups of 3 to 4 people. You will EACH make a powerpoint presentation (of no more than 4 minutes) explaining the target audience for your current project i.e. the one you have started researching and have already produced a Literature Review for. You will see below a list of ‘demographics’ with which to help you identify the audience. The groups will be notified on Monday morning as to who they are with and to which rooms they must go to.

Innovation and Concept

Starts at 9.15 this Monday and the groups will be the same as for Week 5 (see October 16th). Times will be:

Group One 9.15

Group Two 9.45

Group Three 10.15

Group Four 10.45 (to include Simon Cassidy)

Group Five 11.15

Group Six 11.45

Group Seven 9.15 (joins with Group One)
Group Eight 9.45 (joins with Group Two)
You will have already started brief three and will bring with you a series of research drawings/ideas etc. Please do not come to the seminar with nothing to hand. You MUST have started the brief!!

Target audience

The target audience

Definition: A specified audience or demographic group for which a particular message or product is designed.

Target Audience and Segmentation

Who is most likely to be interested in what you have to offer?

Do not say “everybody is” your target audience.  There are probably certain groups of people, or market segments, that are more likely than others to want your product.  It’s important to identify such segments, whether you’re doing consumer, retail or business-to-business marketing, so that you can focus your marketing efforts and dollars on those likely to generate a profitable return.

Demographics describe the profile of a particular market segment. Psychographics are the attitudinal traits people exhibit in their approach to life. Because both sets of traits have an impact on buying behaviour, both have an impact on how you should package, price and communicate your product to your key segments.

Examples of demographic and psychographic attributes include:

Consumer Demographics examples

Age
Gender
Occupation
Household Income
Marital Status
Presence of children in the household
Home Value
Geographic Region(s)

Business Demographics examples

Job Title
Industry Type
Annual Sales
Number of Employees
Geographic Region(s)

Psychographics (attitudes) examples

Need for status
Role of money (does it buy material things, self-esteem, etc?)
Ethics/”moral compass”
Risk-taker vs. conservative
Spendthrift vs. hoarder of money

And when the target audience is identified, you’ll then have an idea of what your key message should be and how to convey it.

Two new briefs…

The new briefs are entitled:

A typical day in your life

Eurostar

MTV

Ford Focus Coupe

You will have a choice of two from the above four and they can be carried out in any order you wish.

You may find the briefs at the following web address:

www.dandad.org/education/student-awards/

Monday 6th November

One or two people have emailed me with regard to Monday activities. Unfortunately I had not briefed you before this date as to what was required for Design, Presentation and Report – so, taking an executive decision this Monday will be a free afternoon for you. However – I shall post up what is required for the following Monday (13 November) in due course.

In the meantime you shall finish off your ‘Funeral’ brief and hand this in on Monday morning at 9.30. Please note 9.30 as opposed to 9.15. After this there will be a critique of some students work – please note NO presentations from any student required. Following this I shall brief you on the following TWO projects – these are worth 35% each.

The hand in MUST be collected by 12 noon on TUESDAY 7th November. No later.